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The unofficial Toronto Tempo fan site
where art meets sport.

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What’s the Deal with “Build Submarines” on the Connecticut Sun Court?

If you’ve watched a Connecticut Sun game lately, you may have spotted something unusual on the court: BuildSubmarines.com. Not a new sandwich shop, not a quirky startup—an actual campaign about building submarines. It sounds strange, but here’s what I found out about how this partnership ended up courtside in the WNBA.

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Toronto Tempo: A New Toronto Identity.

When the Toronto Tempo was first announced, many fans, including myself, anticipated that the team’s branding would follow the blueprint set by the Toronto Raptors.

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Why Periwinkle Plum?

When Toronto’s new WNBA team unveiled its name, the Toronto Tempo, it wasn’t just the name that made an impression. It was the colours: periwinkle and plum.

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